Kathy Kerchner

aikathykerchner

 I’d always dreamed of writing a book, but I don’t really consider myself a “writer.” I wrote SoundBites: A Business Guide for Working with the Media as an adjunct to my media training seminars. I was a TV reporter and anchor for 15 years, and I wrote my book to set me apart from those who SAY they understand the media, but have never had any actual experience.


Writing a book taught me how difficult it really is. I had first written an audiotape program, which gave me the basic outline for the book. I am a true procrastinator, and work best when facing a deadline. If I hadn’t had a colleague (a former English professor of mine) prodding me, the manuscript might never have been finished.

My book appeals to a niche audience: Anyone who wants to get publicity from the media, or who wants to be more successful talking to reporters. Right now, I don’t have any plans for another book, but I have considered writing about presentation skills, another of my seminar topics.

I love to read all kinds of books, and am inspired and awed by any good writing. I just finished Middlesex, a Pulitzer Prize winner by Jeffrey Eugenides. If I had all the time in the world to read, I’d tackle all of the Pulitzer Prize winners. I’m also reading a business book, Difficult Conversations, by Douglas Stone.


Besides reading I like to spend time working out, rollerblading and traveling.

Comments are closed, but trackbacks and pingbacks are open.